The goal was to position the site as a refined oasis away from the busy city. The fact that the project was surrounded by protected conservation land helped add to the sense that this community was a ‘hidden gem’. 

The logo created this vision by incorporating a multicolored leaf pattern in the logo that seemed to surround the outside edges of the “E” icon, as if keeping the solid green bar safe and protected within its leafy arms, much like the community was surrounded by green space.