Created and designed in MM Creative studio.
This exciting rebranding project was for a Dublin based accountancy firm. The brief was to create a bold, dynamic and different look, separating it from its competitors. The previous logo had been a compass, so it was important that the new rebrand retained this idea of guiding their clients. An arrow was chosen to give the brand a stronger assertive feel to directing their clients, then the compass had provided. The rebrand was across all media from the high-end stationary suite using raised spot gloss, to a new striking website.
The project was in collaboration with Traffic Media copywriters to create the right tone and message for the rebrand.