Example: Cabin Crew Persona Workshop

I led a Persona workshop for our vPOS Product. This tool enabled us to characterise our target users to make better product decisions. The process of creating personas helps the team to develop empathy with the people who we intend to use our product.

Goal

To build two cabin crew high level assumption personas for the vPOS Redesign. They will be created from the internal team’s knowledge and experience as well as airline user interviews and observational research. This will allow us to put a face to our users and bring them into the RiM office. These then can be used throughout the redesign project as a reference to make sure that any decisions we make will add value to them.

It will also bring the team closer aligned to our users by talking through their motivations and pain points together.

Workshop Agenda

• Step One: Biography - Name, age, job description, hobbies etc.

• Step Two: Behaviours - What are their personality traits and habits

• Step Three: Define the user’s wants and needs - What do they believe constitutes success

• Step Four: Served By - How can we help them?

Summary

The workshop was very successful. We time boxed all the activities and managed to get through both personas on time. Everyone came to the table with their unique experience and insights, allowing us to build two high level assumption personas.

Next Steps

• Print out posters of Dave and Sandra for the office

• Encourage everyone to start using Dave and Sandra in our day-to-day product discussions
  "Do you think Dave will use this feature?"
  "How will Sandra benefit from?"

• Make sure to build a product road map that works for them